Hungary’s national regulator the National Media and Telecommunications Authority (NMHH) says the country was home to a total of 11.833 million registered mobile SIMs at the end of September. The three incumbent cellcos – T-Mobile, Vodafone and Telenor (formerly Pannon) – collectively added a net 25,000 new users to boost cellular penetration to 118.3%, compared to 118.0% a month earlier and 117.7% at the end of 2009. In terms of ‘active’ users, the NMHH reported a 22,000 monthly net gain to 10.855 million, compared to the 10.840 million reported at 30 June 2010. Of these, T-Mobile boasted a market share of 44.77% up from 44.68% three months earlier, Telenor’s share slipped to 32.68% from 32.89% and Vodafone had 22.55% (22.43%).
In a separate announcement, the NMHH says the country ended August 2010 with 1.299 million digital TV subscribers, or 19,000 more than a month earlier. At that date the number of people connected via either digital cable or IPTV rose to 491,000 from 481,000, while those watching satellite services went up to 808,000 from 798,000. In terms of market share for digital services, UPC retained its top spot with 30.2% (down from 30.4% a month earlier), Magyar Telekom boosted its share from 24.8% to 25.0% and DIGI increased its share from 24.4% to 24.7%.