TP trumpets ten-year TV tie-up

18 Oct 2010

Poland’s dominant telecoms operator Telekomunikacja Polska (TP) has signed a ten-year cooperation agreement with broadcaster TVN to cross-sell their respective products, reports Dow Jones Newswires. Under the agreement, TP will offer its fixed broadband access services to subscribers of TVN’s satellite pay-TV services, branded under the ‘n’ trademark, whilst TVN will provide television content for TP’s TV and video-on-demand products. Each company will issue a single bill for services to its own customers, with revenue shared via wholesale arrangements. Rollout of the combined offer is expected in the first quarter of 2011, TP CEO Maciej Witucki told a press conference. TP says it aims to sign up one million TV subscribers in the medium term, up from half a million currently. The full-service telco also intends to phase out its independent television service and replace it with TVN content, saving on operational costs and freeing up capacity on two of its satellite transponders. Meanwhile, TV content from the Polish division of Canal Plus will continue to be delivered via TP’s IPTV platform but not via satellite, where TVN’s content will be introduced on an exclusive basis.