Everything Everywhere (EE), the joint venture between British cellcos Orange UK and T-Mobile UK, has announced that it has opened access to their respective networks to customers of either operator. Having revealed early last month that it was to allow Orange and T-Mobile customers to roam without additional charges on each other’s networks, the JV has opened the sign-up process for those subscribers wishing to take advantage of what has been labelled the ‘first consumer benefit’ of the merger of the two mobile operators. Those customers that do opt in to the roaming service will face no additional charges, with handsets that lose signal on one of the two networks in any area automatically picking up the signal from the other, if available. Tom Alexander, EE’s CEO, said of the development: ‘[The] switch-on is the culmination of a unique and hugely complex technical project. But the result is simple – our customers now get two networks for the price of one.’ The company has also announced that it will undertake an advertising campaign costing around GBP4 million (USD6.38 million) to inform customers of both Orange and T-Mobile that the roaming option is available to them.
As previously reported by CommsUpdate, EE has also revealed that next year it expects to introduce a feature that will allow customers to automatically switch network dependent on which has the strongest signal mid-call.