AccessKenya strikes back: 50% broadband price cut announced

1 Oct 2010

ISP AccessKenya has announced that it has doubled its residential broadband speeds for all subscribers to its Access@Home service; the speeds apply to subscribers of its Value, Premium and Elite packages. Further, AccessKenya has confirmed that for the last quarter of 2010, any new customers signing up to Access@Home for a three month period will receive an additional month for free. As previously reported on CommsUpdate, AccessKenya recently announced that its turnover dropped by 17.5% to KES876 million (USD10.38 million) in 1H10, after its strategy of increasing bandwidth but freezing prices severely affected its bottom line. This week rival telco Telkom Kenya doubled customers download limits, as part of a month-long promotion.

Jonathan Somen, managing director of AccessKenya commented: ‘As we grow and get more subscribers, we will continue to work on offering them more value and more speed. The market told us that they wanted a guaranteed service but with more bandwidth. Our new improved offerings keep the basic benefits of buying guaranteed speeds, while at the same time offering customers much more speed for the same money. Access@Home offers a service to our customers completely unlike any other residential internet offering in the market. Firstly, we offer customers a guaranteed high speed at a very affordable and fixed price. This is backed up with excellent levels of service and absolutely no data caps – effectively a corporate-style guaranteed service for users at home. Our new speeds come with glad tidings for our 4,000 residential clients. They shall enjoy these increased speeds at no extra cost from the comfort of their homes’.

Kenya, AccessKenya