Kenya Data Networks (KDN), a broadband infrastructure provider in the East African country, has announced that it will now focus on the wholesale market rather than dividing its attentions between that and the country’s emergent retail market. According to reports, following the realignment of its services KDN has already started to migrate its existing retail customer base to its sister company, Swift Global Kenya.
KDN intends to focus on the business-to-business market by developing new products that cater for the needs of ISPs, banks and other financial institutions. Despite the shift in priorities, it hopes to maintain and increase its existing network coverage and improve the quality of its service. KDN Legal and Regulatory Affairs Manager Rose Osiemo indicated that the move was necessitated by the need to differentiate the company’s services from those offered by standard ISPs, commenting: ‘At some point it almost seemed as if the company was competing with ISPs who are key customers. The new strategy will give the ISPs a fair platform to compete in the retail market, while enabling KDN to concentrate on the wholesale market through infrastructure building – which is our core business’.