Mobilicity to go toe-to-toe with Rogers over 'fighting brand'

10 Sep 2010

New Canadian mobile operator Mobilicity has fulfilled its threat from July to file a legal complaint against Rogers Wireless. The newcomer says that Rogers is in breach of competition laws after the company launched its new discount service Chatr. Mobilicity is calling for the product to be banned, citing Section 78 which forbids an incumbent operator from launching so-called ‘fighting brands’ to undercut a new entrant with the intention of driving it out of the market. ‘We will not be issuing any statements other than to say we are strong proponents of a healthy, fair and sustainable competitive environment in Canada’s wireless sector, and we are confident that the Competition Bureau and federal government will ensure this remains the case,’ Stewart Lyons, Mobilicity chief operating officer, said in a statement.

Canada, Mobilicity, Rogers Communications