US mobile WiMAX network operator Clearwire has unveiled the country’s first pay-as-you-go 4G mobile broadband service. Branded ‘Rover’, the new service is aimed at ‘digitally addicted youth who refuse to settle for long-term contracts, overpriced internet service, or speeds slower than what they’ve become accustomed to at home’. Rover will be available in all 49 of Clearwire’s 4G markets across the United States.
Clearwire Chief Commercial Officer Mike Sievert commented: ‘Simple, commitment-free wireless services are wildly popular with the Generation Y crowd, and Rover provides them with the first pay-as-you-go unlimited mobile internet offering at 4G speeds. We’ve built Rover from the ground up with products, pricing and features designed specifically to serve a younger market who knows how you get connected is just as important as where. Expanding our offers to meet this underserved segment is an important new business opportunity for Clearwire as we continue to extend our leadership in mobile broadband’.