With the Israeli Ministry of Communications (MoC) having published its final regulations governing the introduction of mobile virtual network operators (MVNOs) in November 2009, more concrete details are beginning to emerge regarding the commercial launch of such services. The Israel Postal Company has announced that it has selected Belgian MVNO enabler Effortel to manage the launch of its services, according to telecoms.com, with the former aiming to sell its services at more than 700 retail outlets across Israel. Effortel has been contracted to define the market proposition, to offer business planning and modelling and to identify a suitable technology platform and choose a network partner.
As previously reported by CommsUpdate, last month the MoC issued the country’s first MVNO concession to Telecom 365, which is a subsidiary of the Hamashbir retail group. Under existing regulations companies are given six months in which to agree fees with one of the country’s mobile network operators after receiving their licence, and if after that time no agreement has been reached the MoC will step in to help finalise a deal.