Hutchison brings fixed broadband, telephony under ‘3’ brand

28 Jul 2010

Hutchison Whampoa’s domestic subsidiary Hutchison Telecommunications Hong Kong Holdings (HTHKH) has rebranded the group’s residential fixed broadband and telephony services under the ‘3’ umbrella made famous by its mobile voice/internet services. Fibre-to-the-building (FTTB) broadband access services, operated by HTHKH’s wholly owned unit Hutchison Global Communications (HGC), are now marketed using the ‘3 Fixed Broadband’ and ‘3ree Broadband’ banners as part of a plan to achieve greater integration with sister cellco Hutchison Telephone Company (3 Hong Kong, 76% owned by HTHKH with 24% held by Japan’s NTT DoCoMo). A new website (www.threebb.com.hk) is offering new subscribers bundled promotional deals under the ‘Born 3ree’ tagline, giving the choice of six months free 100Mbps broadband (HKD99 [USD12.75] per month thereafter) or 30 months of free residential fixed telephony; in addition new customers and existing users registering their details will receive a 3 mobile handset voucher worth HKD300 and free unlimited use of 3 Hong Kong’s public Wi-Fi broadband hotspots. Previous attempts to take advantage of synergies between the fixed and mobile network units included HGC’s offers of discounts for bundling a mobile contract and inclusive call minutes from 3 with a 26-month fixed broadband subscription, which also included some Wi-Fi access minutes.