Hutchison Whampoa’s domestic subsidiary Hutchison Telecommunications Hong Kong Holdings (HTHKH) has rebranded the group’s residential fixed broadband and telephony services under the ‘3’ umbrella made famous by its mobile voice/internet services. Fibre-to-the-building (FTTB) broadband access services, operated by HTHKH’s wholly owned unit Hutchison Global Communications (HGC), are now marketed using the ‘3 Fixed Broadband’ and ‘3ree Broadband’ banners as part of a plan to achieve greater integration with sister cellco Hutchison Telephone Company (3 Hong Kong, 76% owned by HTHKH with 24% held by Japan’s NTT DoCoMo). A new website (www.threebb.com.hk) is offering new subscribers bundled promotional deals under the ‘Born 3ree’ tagline, giving the choice of six months free 100Mbps broadband (HKD99 [USD12.75] per month thereafter) or 30 months of free residential fixed telephony; in addition new customers and existing users registering their details will receive a 3 mobile handset voucher worth HKD300 and free unlimited use of 3 Hong Kong’s public Wi-Fi broadband hotspots. Previous attempts to take advantage of synergies between the fixed and mobile network units included HGC’s offers of discounts for bundling a mobile contract and inclusive call minutes from 3 with a 26-month fixed broadband subscription, which also included some Wi-Fi access minutes.