In an interview with German newspaper Frankfurter Allgemeine Zeitung, Vodafone Germany’s CEO Fritz Joussen has said the company will launch a new television service later this year. CommsUpdate reported in August 2009 that Vodafone stopped marketing its ADSL-based IPTV service to new customers and began preparing a new television offering. Comprising a ‘hybrid technology of cable, satellite and IPTV’, Joussen said the new product will be ‘completely different’ to incumbent operator Deutsche Telekom’s (DT’s) IPTV offering, Entertain.
Meanwhile, Joussen admitted that the company has been focusing most of its investment on the mobile sector, which has twice the margin of the fixed line activities due to the regulatory structure, which makes it difficult to earn money on products leased from DT. The CEO confirmed plans to roll out Long Term Evolution (LTE) technology over the next three years, after the company secured two paired blocks of 5MHz spectrum in the 800MHz band for EUR1.21 billion (USD1.52 billion) in May 2010. Vodafone will first concentrate on upgrading existing base stations in so-called ‘white spots’ (rural areas that are currently without broadband access), then plans to deploy the technology in the country’s main cities.