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Du gets Real with new broadband service

2 Jul 2010

UAE-based telecoms operator Du has announced it will launch its ‘Real Broadband’ service in August, offering subscribers across its current fixed line services footprint download speeds up to 16 times faster at current customer spend levels. The new offering will be available for enterprise customers from 1 August, while residential users can sign up to Real Broadband from 15 August. ‘We have today announced a broadband proposition that will not only provide an edge to our customers and our business partners, but has also set a regional benchmark in terms of broadband prices and value provided,’ commented Farid Faraidooni, CCO at Du, adding: ‘Du’s Real Broadband services will offer better value than similar broadband services offered in the Middle East region. It will be even more competitive than similar services provided in some developed markets such as Ireland and Canada.’

Alongside the launch of Real Broadband, Du has introduced new double- and triple-play packages. ‘Surf & Talk’ bundles landline telephony with the new high speed internet service; customers can choose between 8Mbps broadband for AED199 (USD52.2) per month, 16Mbps at AED259 or 24Mbps for AED349 a month. Meanwhile, ‘Surf, Talk and Watch’ includes fixed telephony, Real Broadband and its Du TV plus service, available at AED249 per month for maximum download speeds of 8Mbps, AED309 for 16Mbps and AED399 per month for 24Mbps broadband.

United Arab Emirates, Du (Emirates Integrated Telecommunication Company, EITC)

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