Japan’s leading mobile operator by subscribers, NTT DoCoMo, is understood to be battling with number two player, KDDI Corp, for the single next generation mobile broadcast licence the government plans to issue. Although existing mobile broadcast service licences allow the airing of digital TV, the next generation concession will enable the winner to broadcast a variety of content, such as movies, sports coverage and electronic books, directly to handsets and PDA-type devices. The launch date for next generation broadcasting could take place as soon as fiscal 2011 and DoCoMo and KDDI are vying for the rights to the single licence on offer, the Nikkei reports. Both KDDI and DoCoMo have created new companies to develop next generation mobile, and with only two firms likely to submit bids, the telecoms ministry is expected to select a winner in July 2010. The successful company will have to invest an estimated JPY80-JPY100 billion (USD864-USD1,081 million) to build out base stations across the country to deliver the new service.