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Etisalat to launch LTE by year end, unveils new triple-play service

27 May 2010

The UAE’s incumbent telecoms operator Etisalat is set to launch Long Term Evolution (LTE) technology by the end of 2010, LteWorld reports. Abdulla Al Ahmad, vice president of Enterprise Sales at Etisalat said that the company will be able to provide theoretical download speeds of up to 140Mbps and maximum uplink rates of 50Mbps. He added that Etisalat has been conducting successful LTE trials, designed to increase the capacity and speed of mobile networks.

In a separate story, Etisalat has announced the launch of a triple-play service over its fibre-optic infrastructure. ‘eLife Triple Play’ bundles landline telephony, broadband and television services. ‘By introducing TV on our fibre-to-the-home (FTTH) network, we launch today the second phase of ‘eLife’ that opens doors for unmatched applications and adds significant value to our customers’ lifestyles, providing them numerous entertainment options that are both customisable as well as convenient,’ noted the operator’s senior vice-president of marketing, Khalifa Al Shamsi. The new bundle is available to all homes connected to Etisalat’s ‘eLife’ FTTH network. As well as the capital Abu Dhabi, the company is rolling out ‘eLife’ in Dubai and Sharjah and plans to connect all of the UAE’s households by 2011, including 1.4 million homes and offices. Prices for the new triple-play package range from AED299 (USD81.38) to AED539 per month.

United Arab Emirates, Etisalat UAE

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