Orange has launched its mobile payment service, Orange Money, in three additional African countries – Senegal, Mali and Madagascar – in recent weeks. These launches mark a turning point in the Group’s ambition to launch Orange Money across its footprint in Africa. Orange Money is an innovative, mobile phone-based payment system that allows customers to carry out simple banking operations and transactions in total security. Such services offer a huge potential in Africa where less than 10% of the population have access to a bank account and yet over a third have a mobile phone. The service allows mobile customers to deposit and withdraw money, to transfer money, to easily buy call credit, to pay for goods at certain retail partners and to pay bills. The service is available for all Orange customers whether or not they have a bank account. The Orange Money account is activated free of charge and without any minimum deposit. Orange Money is built around a system that guarantees transactions against the risk of theft or fraud and that is fully compliant with the regulations.
The launch of Orange Money in Senegal, Mali and Madagascar follows on from the launch of the service in the Cote d’Ivoire in December 2008 after extensive trials. Commenting on this launch, Marc Rennard, Orange’s executive director for the Africa, Middle East and Asia Pacific Region, said: ‘Orange Money is a very important part our strategy in Africa and emerging markets. Mobile payment services have the potential to bring cost-effective and secure access to banking services to people with low-incomes, who often live in rural or remote areas. By providing our customers with the means to save money, pay bills and run their businesses, we are not only reinforcing customer fidelity but we are also able to play an active role in the economic development of the country’.
Orange Money will also be launched in Niger and Kenya in the coming months, and will eventually be extended across the Group’s entire footprint in Africa and the Middle East.