Tanzanian telcos remove gloves in price war

26 Apr 2010

Tanzania’s main mobile operators are embroiled in a fierce price war to win more subscribers, although the regulator, the Tanzania Communications Regulatory Authority (TCRA), believes this will ultimately only be to the benefit of end users. The cellcos’ moves to cut call charges follow years of competition in which they vied for customers based on their coverage, service quality and innovative products and services. According to the TCRA’s acting corporate communications manager, Victor Nkya, the domestic price war will continue to the benefit of customers with all operators spreading their services to rural areas to further boost their subscriber bases. The official notes that the country’s communications market is now a multimillion dollar industry, led by mobile telephony, generating over USD1.54 billion revenues annually.