Telecom Namibia officially re-launched its CDMA mobile voice service ‘Switch’ with extensive coverage of rural areas on Wednesday 24 March 2010, reports Namibian news source New Era, ten months after the government lifted mobility restrictions on the service. In May 2009 the government removed restrictions limiting each switch voice service user to a zone in and around their home town, and the following month the service was relaunched as a mobile service, but network coverage did not initially extend much beyond urban zones, partly because covering main roads between towns would have been pointless during Switch’s period as a restricted mobility service, says TeleGeography’s GlobalComms Database. The ban on full voice mobility had come after GSM mobile operators complained that Telecom Namibia was offering mobile services under a fixed line licence when it originally launched in November 2006. Telecom’s marketing and sales manager, Amanda Hauuanga said: ‘Today’s re-launch is providing Telecom Namibia with the opportunity to touch base with end users, bring back their confidence, gather feedback to further improve its Switch products and create further brand and product awareness in the market … We have always maintained that a limited mobile service has got no meaning in today’s telecom scenario and is not in the interest of consumers.’ Switch allows users to make and receive calls, send and receive SMS messages and connect to the internet with a data package provided over CDMA2000 1x, and in certain areas, 1xEV-DO technology. The internet service was never subject to the limited mobility restrictions of the Switch voice service.