China Mobile, the world’s largest mobile operator by subscribers, has reported a 9.8% increase in turnover for the full year ended 31 December 2009 to RMB452.1 billion (USD295.4 billion), on the back of customers spending more on value added services (VAS). EBITDA for the year climbed by 5.9% to RMB229 billion, while total profit attributable to shareholders rose by 2.3% to RMB115.2 billion. China Mobile ended 2009 with 522 million subscribers, an increase of 14.2% or 65.03 million net new additions. ‘The convergence across telecommunications, internet, and radio and TV broadcasting networks will form a new market beyond the traditional telecommunications industry,’ Wang Jianzhou, China Mobile’s chairman, said. Average revenue per user per month rose to RMB77 (USD11) in 2009, thanks to a boost in VAS use, with revenue growing 16% from 2008 to contribute about 29.1% of the group’s total operating revenue. The company confirmed that its third phase of 3G network deployment – using the country’s homegrown TD-SCDMA technology – is now complete, giving it coverage of 238 cities across the country, with a 70% coverage rate among prefecture-level cities.