Mobile-8, Smart merge brands under new name – SmartFren

4 Mar 2010

Indonesian telcos Mobile-8 Telecom, which markets services under the banner Fren, has merged brands with fellow operator Smart Telecom, under the new name SmartFren. In an Indonesia Stock Exchange transparency report released today, Mobile-8 corporate secretary Chris Taufik confirmed that both companies have signed the agreement. One of the considerations for the cooperation agreement between the two firms was for cost efficiency in each entity in several joint activities including promotions. The pair hope the tie-up will help them double their subscriber base by the end of this year. Smart Telecom had 2.5 million subscribers as at 31 December 2009, compared to three million for Mobile-8.

Indonesia, Mobile-8 Telecom, Smart Telecom (Smartfren)