Vodafone reveals Al-Madar tie-in

3 Mar 2010

According to a report by cellular-news, UK-based cellco Vodafone has revealed that it has signed a marketing agreement with Libyan operator Almadar Aljadid (Al-Madar) to offer Vodafone-branded services in the North African country. Under the agreement, Al-Madar will have exclusive access to Vodafone’s range of products, devices and services in Libya. In addition, Vodafone will be able to use the state-owned cellco’s network to offer its customers a range of services utilising home network capabilities while enjoying extended roaming coverage throughout the region. Colin MacDougall, Vodafone Partner Markets director for Africa and the Middle East, said: ‘We are delighted to partner with Al-Madar in order to better serve our business customers’ communications requirements as they look to grow their operations in Libya.’