Sprint cuts Virgin offerings

3 Mar 2010

US-based cellco Sprint Nextel has announced that it will cut Virgin Mobile’s post-paid offerings on 25 May, targeting the brand instead at the low-cost pre-paid sector. As reported by CommsUpdate on 29 July 2009, Sprint paid USD483 million to buy the Mobile Virtual Network Operator (MVNO), adding around five million subscribers to its customer base. Sprint spokeswoman Nichole Cappitelli said that the decision to drop the company’s post-paid ‘Helio’ brand, which is delivered across Sprint’s CDMA network, will affect around 86,000 customers. Subscribers will have until 25 May to decide whether to switch to a Sprint-branded post-paid service or transfer their number to another operator. Those sticking with Sprint will be given a USD50 credit toward the purchase of a Sprint handset with a two-year contract.