Brazil’s telecoms regulator Agencia Nacional de Telecomunicacoes (Anatel) said the country was home to 7.47 million pay-TV subscribers as at 31 December 2009, up 18.2% year-on-year and the single largest yearly gain since 2002 when subscriptions leapt 26%. Net additions last year topped 1.15 million, Anatel said, compared with a rise of 972,281 in 2008, driven it said by a proliferation in the availability of multi-play packages.
The most popular access platform last year was cable TV which accounted for 57.9% of all pay-TV accesses, followed by satellite direct-to-home (DTH) technology with 37.3% and multichannel multipoint distribution service (MMDS) technology with 4.8%.
In terms of regional growth, Anatel reported strong uptake in northern Brazil. The northern region expanded by 28% last year, followed by the northeast with 21.9%. The principal operators in the domestic pay-TV market in Brazil are NET Servicos, Sky, TVA/Telefonica, Oi TV and Embratel.