British mobile network operator Vodafone UK has cut the cost of and rebranded its femtocell offering in a bid to increase uptake. Having launched Europe’s first commercially available femtocell in June 2009 under the Vodafone Access Gateway banner, the cellco will now market the devices under the Sure Signal moniker. The cost of the indoor base stations has been cut to GBP50 (USD81.89) from the original GBP160 price point, while for those Vodafone subscribers on a monthly tariff of GBP25 or more the option to pay GBP5 per month for twelve months allows the cost to be broken down into manageable chunks. Commenting on the benefits of the device, Guy Laurence, CEO of Vodafone UK, said: ‘No other network in the UK can ensure a great mobile phone signal in the home, because the Sure Signal is unique to Vodafone. Customers tell us it is life changing. If they live or work in a basement for example, the only way they may be able to get consistent mobile coverage could be with a Vodafone Sure Signal.’ The operator’s Sure Signal device, which is compatible with all 3G handsets, plugs straight into any home or office broadband line with a download speed of at least 1Mbps, improving 3G coverage indoors.