Idea launches GSM services in Kashmir Valley

20 Jan 2010

Idea Cellular has reportedly expanded its presence in Jammu & Kashmir (J&K) after it launched commercial services in nine major districts across the region. According to Telecom Talk, the cellco has added nearly 300 base stations covering Srinagar City, Badgam, Anantnag, Mattan, Kulgam, Pulwama, Shopian, Ganderbal, Patan and Sumbalin the Valley, in addition to its recently launched network in Jammu City, Bari Brahmana, Bishnah, Katra, Udhampur and the Jammu-Katra Highway. Following the expansion Idea’s EDGE-enabled infrastructure now covers twelve districts across J&K. Commenting on the network development, Anish Roy, Idea’s chief operating officer for Punjab, Himal Pradesh and J&K, said: ‘The expansion of our services to Srinagar will enable the people of the state capital and large parts of the Valley to enjoy the same world-class mobility services of IDEA Cellular, as in Jammu and the rest of the country. We understand the mobile communication needs of the people, and the unique geography of the region, based on which we have designed a network that covers large population areas, and a product portfolio suiting the needs and affordability of the local populace.’