The total number of registered SIM cards in Brazil reached 173.96 million at the end of 2009, up 23.3 million year-on-year, the regulator Anatel reports. The gains were driven it said, by increased promotional offers offering discounts and/or bundled airtime to lure new users. Cellular penetration reached 90.55% at the end of the year, it added.
At the start of this year, Brazil’s leading operator by subscribers was Vivo Participacoes, with a market share of 29.8%, followed by Telecom Americas (Claro) with 25.5%. Third place was claimed by Telecom Italia’s TIM Participacoes (TIM Brasil) unit, with 23.6%, while Telemar Norte Leste (Oi) had 20.7%.