Indian mobile network operator Aircel has announced that it aims to increase its subscriber base to 100 million by 2012, Telecom Tiger reports. As well as unveiling subscriber growth targets, Aircel COO Gurdeep Singh noted: ‘Per-second billing is unsustainable. It constrains EBIDTA margins. We will see these tariffs for another year-and-a-half after which consolidation will set in. With tariffs hitting all time low, only value-added services could increase revenues.’ Aircel plans to focus on revenues from data services, with the cellco hoping to boost the contribution to total revenue from such services to 11% by 2012, up from the current 7% level.
According to TeleGeography’s GlobalComms Database, Aircel currently offers services in 18 of India’s telecoms circles, and as at end-September 2009 it had 25.73 million subscribers.