Japanese cellco Softbank Mobile ranked top in terms of net user additions for the fourth month in a row in November, according to data published by all the main operators yesterday. The Softbank Corp subsidiary amassed a net 87,500 new subscriptions last month, due in part to the continued popularity of the Apple iPhone it sells in Japan, and strong sales of new handsets designed to connect to wireless local area networks (WLANs), which it debuted in November. Softbank beat eMobile into second place which reported a net gain of 70,500 new users, followed by the country’s second largest cellco by subscribers, KDDI, with 69,200 new ‘au’ users. Meanwhile the country’s number one player, NTT DoCoMo, came a distant fourth, reporting a net gain in the month of 55,600 in the face of a wave of customer contract cancellations. Finally, the country’s leading personal handyphone system (PHS) operator, Willcom Inc, reported a net loss last month of 32,100.