Bouygues: strong subscriber growth in Q3, sales up 3%

13 Nov 2009

Bouygues, the parent of French telco Bouygues Telecom, said the unit posted a 3% year-on-year increase in third-quarter revenues to EUR1.335 billion (USD1.995 billion) on the back of solid subscriber gains. Bouygues Telecom embarked on a concerted marketing campaign in May this year with a focus on foregrounding its quadruple-play package ‘Ideo’, which it claims is the first of its kind in France. The promotion helped the group add a net 172,000 new mobile subscribers and 103,000 fixed line customers in the third quarter it said. The group is scheduled to publish its full third-quarter results early next month.

France, Bouygues Telecom