12 Nov 2009
Taiwanese incumbent operator Chunghwa Telecom and UK-based mobile giant Vodafone have announced that they have signed a non-equity Partner Market agreement to provide customers with high quality communications services and enhanced roaming arrangements. Under the terms of the agreement, Chunghwa has exclusive access to a range of products, services and devices from Vodafone in Taiwan. Chunghwa said it will also be able to draw on Vodafone’s experience in supply chain management, technology development, the acquisition of enterprise customers as well as improved interconnection between the firm’s international networks. Richard Daly, CEO of the Vodafone Partner Markets division, said: ‘This partnership will deliver enhanced roaming capabilities for our respective customers, as well as realise significant benefits for enterprises in the region through the superior connectivity achievable through Vodafone’s business products.’ Shyue-Ching Lu, chairman of Chunghwa, added: ‘International roaming is only just the beginning of our cooperation with Vodafone. Looking forward, the cooperation will be extended to joint procurement and the sharing of world-class products and technologies. Through this partnership we will be able to better serve our market leading subscriber base and enable us to better support our corporate customers.’ The deal mirrors previous partnership agreements Vodafone has established in Asia with the likes of China Mobile, SmarTone-Vodafone in Hong Kong, and SoftBank in Japan.