Softbank Mobile beats off competition in October mobile signups

9 Nov 2009

Softbank Mobile, Japan’s third largest wireless carrier by subscribers, outpaced its bigger rivals in terms of new subscriber addition for the third month running in October, aided in part by strong demand for the Apple iPhone. The cellco added a net 97,500 new customers last month, compared with 55,100 for market leader NTT DoCoMo and 27,500 for number two player KDDI (au Corp). Meanwhile, the country’s fourth largest operator, eMobile, added an impressive 80,000 new subscribers to come a close second to Softbank in terms of new users. DoCoMo, which is in the process of expanding its line-up of smartphones, was apparently hit hard by an exodus of users who changed service provider after their two-year contracts with it expired in September and October.

Japan, SoftBank Corp