Orange inks MVNA deal with Transatel

14 Oct 2009

British mobile network operator Orange has announced that it has selected mobile virtual network aggregator (MVNA) Transatel with a view to increasing the speed of rollout of mobile virtual network operators (MVNOs) on the Orange network. The cellco claims that under the deal with Transatel it will be able to launch new MVNO ventures in only six weeks, and says that this speed to market could theoretically allow it to introduce up to 20 MVNOs per year. Orange expects the partner platform, which will be available for both the pre- and post-paid markets, to allow it to more effectively target the SME market, including telecom resellers and brands that ‘want to target niche communities with mobile propositions’. Commenting on the deal, Marc Overton, vice president of New Business, Wholesale and Strategy at Orange UK, said: ‘Our overarching ambition at Orange is to become the network partner of choice for new and existing MVNO’s. By partnering with Transatel, we hope to achieve this aim – by broadening the availability, ease and speed with which companies and brands of all sizes and from all sectors can become an MNVO partner of ours and enter the exciting mobile arena.’

United Kingdom, EE