Vodafone throws down gauntlet in Irish fixed line market

29 Sep 2009

Ireland’s newly crowned No 2 player Vodafone has sent a clear message to the incumbent Eircom that it intends to take the fight to the former monopoly in the fixed line and broadband segment. SiliconRepublic reports that the UK-owned unit has trimmed the price of its 3Mbps ‘Vodafone at Home’ fixed broadband and calls package in response to new packages being offered by Eircom. Vodafone, which recently struck a local loop unbundling (LLU) pact with BT Ireland, now has 170,000 fixed line customers and a roughly 15% share of the Republic’s broadband market. As part of the BT deal, Vodafone is taking over the former’s 84,000 residential customers and around 3.000 small business users. However, it is understood that Vodafone has confirmed its price guarantee that it will offer its customers a minimum saving of 20% on Eircom’s equivalent new bundled offers.

Ireland, eir, Vodafone Ireland