Government tightens control over mobile sales promotions

28 Sep 2009

Vietnam’s Trade Promotion Agency has warned the country’s mobile phone operators that they cannot offer customers bonuses that are worth more than 50% of a pre-paid card’s value, according to local newswire VnExpress. The agency’s head, Do Thang Hai, has told telecoms firms violating the regulation to stop all illegitimate sales promotions in October. In some cases, the intense competition between Vietnam’s seven mobile operators has led cellcos to offer a complementary 200% of the value of a pre-paid card to attract subscribers.

In a separate story, Pham Duong Minh, the director of local cellco EVN Telecom, has announced the company plans to invest nearly VND3 trillion (USD170 million) to install 2,500 node B base transceiver stations (BTS) for the provision of 3G services nationwide, in order to meet 46% of the country’s demand for wireless communications.

Vietnam, EVN Telecom