According to Malaysian news source The Star Online, WiMAX operator Packet One Networks (P1) hopes to double its subscriber base to 160,000 by the end of 2009. The ambitious target has been announced as the operator launches a new marketing campaign, with Michael Lai, P1’s chief executive, saying: ‘We’re not resting on our laurels [after] having won over 80,000 subscribers as at last month and with the ‘Cut Now’ campaign … we hope to make P1 WiMAX the choice of 160,000 [by year-end].’ The company’s latest campaign will begin with an initiative called ‘Promo M’, which specifically targets existing users of other providers WiMAX services; P1 will waive its usual MYR160 (USD46) registration and activation charge, as well as offering a first month of service free with a 30-day cooling off period, during which time subscribers can opt out of the service without any charge. ‘Promo M’ will run until 1 November 2009.
At the launch of the new promotion Mr Lai also revealed that P1 expects to invest approximately MYR1 billion in its broadband business, including capital and media expenses, over the five-year period to 2012. ‘We have invested about MYR300 million so far. We will continue to invest to provide the best in broadband technology in Malaysia,’ the executive added.