iiNet eyeing acquisition options with a view to rapid market share gains

22 Sep 2009

iiNet has revealed that it is actively seeking acquisitions in a bid to rapidly increase its size, according to the Sydney Morning Herald. The broadband provider is believed to be considering acquisition options as it looks to increase its market share of Australian fixed line broadband customers to around 15%, compared to the approximate 8% it currently has. ‘The focus for iiNet in the 2010 full year will be to continue to enhance customer service, improve brand recognition, and launch new content, whilst looking for value-creating acquisition opportunities to build further scale,’ said iiNet managing director Michael Malone. In releasing its 2009 annual report the operator claimed it had increased its market share to 8% at June 2009 from 6% a year earlier as a result of organic growth in both subscribers to services offered by iiNet itself and Perth-based ISP Westnet, which iiNet acquired in May 2008.

Australia, iiNet (incl. Internode)