Orange Moldova has launched what it claims to be the world’s first mobile telephone service offering high-definition (HD) voice quality. The introduction of Orange’s ‘HD Voice’ service over the cellco’s freshly-launched third generation network follows an investment of around MDL1 billion (USD91.2 million) in the last 18 months. The move represents the second step in Orange’s HD voice strategy, following on from the launch of a HD voice service for voice-over-IP (VoIP) calls in 2006. Over 500,000 Livephone devices have already been sold in France and the range will be extended to other Orange countries over the coming months.
According to TeleGeography’s GlobalComms database, Orange Moldova launched commercial GSM-900 services under its original moniker Voxtel in September 1998 and was rebranded under the Orange banner in April 2007 in line with the international branding of its parent company France Telecom. Orange launched W-CDMA services on 1 November 2008 in Chisinau and Balti, offering services such as videocalling, mobile TV, music, MMS and mobile internet. At present, the cellco’s 3G network provides download speeds of up to 14.4Mbps to over 63% of the population.