Essar approaching nationwide coverage; Zain offers 50% discount

1 Sep 2009

Essar Telecommunication Kenya (ETK – previously Econet Wireless Kenya) has announced that following the activation of 500 base stations this month the company will have attained national network coverage, Kenya’s Daily Nation reports. The cellco, which operates under the ‘yu’ brand, said that subscribers will now be able to enjoy clear mobile calls and data services nationally with seamless coverage on the Mombasa-Nairobi-Busia highway and beyond. The firm also stated that its customer base has exceeded 600,000 and that as the network is expanded it is likely to achieve its target of two million subscribers by March 2010. ETK chief commercial officer Kunal Ramteke said: ‘We are happy to report that the network is experiencing very positive steady subscriber growth, which is as per our market growth forecast. As part of the overall corporate growth plans, we are actively moving to expand our network reach and enhance our products and services to better serve our subscribers.’ Besides the network expansion, ETK recently unveiled a range of value added services (VAS) such as ‘Dunda’, a caller ring back tone service, and ‘Eneza’, a paperless electronic top-up system.

Meanwhile, Zain Kenya has revealed plans to launch a subscriber discount service offering customers price cuts of up to 90%. Levi Nyakundi, acting marketing director of Zain Kenya, said: ‘Customers will be required to subscribe for only KES500 (USD6.30) daily so that they can take advantage of the guaranteed savings.’ Nyakundi explained that with the new service, ‘Zain Supa Talk’, customers will be able to make calls at a half price during the day and save up to 90% during the night.