Orange plans to cut mobile charges in African markets

France Telecom (Orange) intends to cut the cost of call services in most of its African markets by implementing a new system it calls ‘Cell Broadcast’, Arnauld Blondet, the director for emerging countries, announced on Tuesday. ‘We launched Cell Broadcast in Botswana under the [local] name Sesolo. With the number of people interested in that offer, we can be optimistic about trying it soon in most of our African subsidiaries,’ Blondet told news agency PANA at the presentation of the technique. France Telecom operates in 15 African countries including Egypt, Uganda, Mauritius, Madagascar, Cameroon, Central African Republic, Niger, Cote d’Ivoire, Mali, Senegal, Guinea, Kenya and Equatorial Guinea.