Idea bags West Bengal, J&K licences; says pan-India rollout by end-2009

30 Jul 2009

Indian mobile operator Idea Cellular has announced that it has been granted licences to operate in the West Bengal and Jammu & Kashmir (J&K) circles, the Economic Times reports. On the back of the announcement Idea said it now plans to complete its pan-India GSM wireless rollout by the end of 2009. Idea also said it aims to focus on increasing its penetration in rural regions of the Maharashtra circle in the short-term, with P Laxminarayana, the cellco’s COO, noting: ‘We plan to achieve this through our various initiatives like vans that will go to rural areas for promotions; there will also be mobile handsets at subsidised rates on offer and the like to achieve our goal.’ Idea said it has deployed approximately 1,300 base stations in the Maharashtra circle in the last twelve months to bring its total to 6,110 and raise its penetration level from 65% to 78%.