Softbank signs up most users in June, but DoCoMo closes the gap

7 Jul 2009

Japan’s leading cell phone provider by subscribers, NTT DoCoMo, closed the gap on third-placed Softbank Mobile in terms of the number of net new customers signed up in June, as fewer customers switched away from the larger firm. Softbank Corp’s mobile arm netted 112,900 new customers last month, bolstered by the launch of the Apple iPhone 3GS on 26 June, the 26th month running it has bested its rivals. However, DoCoMo, which has a roughly 50% market share, reported net additions of 112,400 as it secured users with long-term contracts and low-cost plans for unlimited data download contracts. The country’s second largest player KDDI, trading under the au banner, reported net additions of 43,800, but was beaten into fourth place by eMobile which attracted a net 91,600 new users last month.

Japan, KDDI (au), NTT DOCOMO, SoftBank Corp