Axiata stresses new identity; cuts IDD rates

16 Jun 2009

Malaysian news source Bernama is reporting that Malaysian telecoms group Axiata, formerly TM International (TMI), plans to embrace its recent name change, and will introduce the new brand in the consumer space. To that end, Axiata has announced that, whilst it has not renamed its mobile subsidiaries, it has refreshed their respective logos to include the Axiata prism. Malaysia’s Celcom, Sri Lanka’s Dialog Telekom, Excelcomindo (XL) of Indonesia and Telekom Malaysia International Cambodia (TMIC) have all had their logos updated.

In addition, Axiata has announced that it is cutting IDD rates across its network in the region by up to 50%, with the offer applying to calls made to Singapore, India, Bangladesh, Cambodia, Sri Lanka and Indonesia.