Softbank Corp’s cellular subsidiary Softbank Mobile ranked number one for net mobile additions in May – the 25th month running the operator has achieved this feat. According to data published by the Telecommunications Carriers Association (TCA) Friday, Softbank Mobile reported 105,000 net new mobile gains last month aided by its decision to offer discount plans on both handsets and monthly tariffs to anyone enrolled in school or starting a new professional career at the start of the nation’s academic and business year. In addition, Softbank said the popularity of the iPhone 3G device helped push sales higher – part of a raft of new handsets the company is offering.
The cellco’s performance eclipsed that of fourth largest operator eMobile, which trailed Softbank Mobile with a net contract rise of 67,700 users, to take second place for the second month in a row on the back of its campaign to bundle telecoms service with a notebook computer and a wireless communication card for its Net-based data communication service. Meanwhile, market leader NTT DoCoMo took third spot in the month with a net gain of 61,700 users thanks in part to a discount campaign for packet data communications services via cellphones. KDDI Corp’s au Corporation unit trailed in fourth with a net gain of 51,900 new users, and PHS operator Willcom added a net 15,100, it said.