TeleGeography Logo

Swedish operators agree on more honest marketing of mobile broadband speeds

26 May 2009

Sweden’s four main mobile network operators TeliaSonera, Tele2, Telenor and 3 have agreed on common guidelines for advertising download speeds of their mobile broadband services, set to be adopted no later than 1 September this year, reports Dow Jones Newswires. Under the new guidelines customers can see the practical maximum speed achieved instead of just a theoretical maximum speed. The agreed practical maximum speeds are as follows (theoretical maximums in brackets): W-CDMA (3G) 300kbps (384kbps); HSDPA (3.5G, locally referred to as Turbo 3G), depending on each operator’s implementation of the technology, 3Mbps (3.6Mbps), 6Mbps (7.2Mbps), 10Mbps (14.4Mbps); HSPA+ 16Mbps (21Mbps).

EDGE (commonly used to fill in gaps in 3G/3.5G coverage) and W-LAN (Wi-Fi) technologies were not included in the trade agreement, though TeliaSonera independently resolved to advertise practical maximum download speeds for EDGE (200kbps) and W-LAN (22Mbps).

GlobalComms Database

Want more? Peruse the GlobalComms Database—the most complete source of intel about mobile, fixed broadband, and fixed voice markets.

TeleGeography

TeleGeography is the definitive source for telecom news, numbers, and analysis. Explore the full research catalog.