The total number of mobile phones registered in Brazil reached 154.6 million at the end of last month, up 0.6% on the previous month’s figure, according to preliminary data published by the national regulator Anatel. The rise was attributed to operators increasing their focus on selling pre-paid SIMs, although Anatel noted that the total net additions of 923,000 in April fell short of the 1.3 million new users reported in March this year.
As at 30 April 2009 Vivo Participacoes, an equal joint venture of Telefonica and Portugal Telecom, continued to hold the number one position in the domestic mobile market with a 29.5% share all subscriptions. It is followed by America Movil’s Telecom Americas (Claro) unit, which claimed 25.8% at the same date, ahead of TIM Participacoes (TIM Brasil) in third with 23.6%. The fourth spot was claimed by Telemar Norte Leste’s Oi with 20.7%.