Orange announces ‘new vision and brand campaign’ in Africa

19 May 2009

In a press release yesterday France Telecom (FT) says that from 18 May 2009, Orange will be launching a pan-African brand campaign across the majority of African countries where the brand is present unveiling its new international vision: ‘together we can do more’. The telco notes this is the first time it has rolled out a single brand campaign across so many markets. The countries involved are: Senegal, Mali, Niger, Guinea, Guinea Bissau, Cote d’Ivoire, Cameroon, Central African Republic, Botswana and Kenya. The operation is being coordinated by the Publicis group, and is based on a TV publicity film to be shown in all the countries, as well as press and poster resources. FT says its new pan-African launch is a step in the global deployment of Orange’s new vision, which was rolled out across Europe throughout the second half of 2008 and the first quarter of 2009, covering 123 million Orange customers in more than 30 countries.

France, Orange Group