Celcom unveils new pre-paid tariff, aiming to increase subscriber base by 25%

Malaysia’s Business Times is reporting that mobile operator Celcom has launched a new pre-paid tariff in a bid to increase its subscriber base by up to 25%. According to TeleGeography’s GlobalComms database, at the end of December 2008 Celcom had 8.76 million subscribers, making it the second largest operator in the sector; it has said it aims to have overtaken number one Maxis Mobile by 2012. The cellco claims that its existing pre-paid tariffs, UOX and SOX, are the market leaders for the youth segment outside of Kuala Lumpur, while the new package, XPAX, will target the same demographic. Celcom believes that one of the main draws of its new package is that, after a MYR50 (USD14.26) balance top-up customers will be able to keep their numbers active for two years without having to further reload their account. Additionally the tariff will offer unlimited mobile broadband surfing at a rate of MYR6 per day, or MYR20 per week.