Softbank Mobile added more new users than its rivals for the 24th month running in April, aided in part from a price reduction on the Apple iPhone 3G. Data published by the Telecommunications Carriers Association (TCA) of Japan showed that Softbank added a net 105,400 contracts last month, keeping its nose just ahead of fourth-placed eMobile with a net gain of 102,800. The TCA said eMobile’s performance was buoyed by the bundling of a low-priced mobile personal computer and a datacard, which attracted both business and residential customers. Market leader DoCoMo took third spot with a net gain of 89,300 and au-branded KDDI Corp gained 57,500. PHS operator Willcom meanwhile, reported a net decrease of 10,600.