Croatia’s incumbent fixed line operator T-Hrvatski Telekom (T-HT) has unveiled a plan to merge its respective fixed and mobile divisions, T-Com and T-Mobile, in a bid to improve customer service and internal efficiency, writes Balkan news source Reporter.gr. According to a company spokesperson it will firstly reorganise the units’ sales, marketing and customer service operations along with the customer segmentation lines, and both management teams will be reorganised to improve efficiency and reflect the new operational structure. The merger is expected to be effective from 1 January 2010. Sources said that although T-HT expects no direct layoffs, management jobs could be reduced by 30% in the T-Com unit. The move mirrors an announcement by parent group Deutsche Telekom which said it will integrate its German fixed and mobile units.
Meanwhile, Ivica Mudrinic, president of T-HT’s management board sees the company’s revenues declining in 2009, following the Croatian government’s forecast that full-year 2009 GDP will contract by 4%.