UK-based cable operator Virgin Media has reported operating income of GBP13 million (USD19.4 million) in the first three months of 2009, compared to an operating loss of GBP50.2 million in the preceding quarter, and losses of GBP2 million in Q1 2008. The operator’s overall monthly average revenue per user (ARPU) increased year-on-year for a third successive quarter to GBP42.29 (Q1 2008: GBP41.95). First-quarter 2009 revenues were GBP936 million, down from GBP947 million in Q1 2008, after it divested its Sit-Up home shopping subsidiary. In the three months ended 31 March 2009 Virgin’s on-net broadband customer increased by a net 47,300 (Q1 2008: 88,400) to 3.73 million (Q1 2008: 3.50 million). 75% of gross broadband additions in the quarter subscribed to speeds of 10Mbps or higher (Q1 2008: 19%). Beginning this month, Virgin is upgrading 2Mbps customers to 10Mbps. Virgin’s contract MVNO mobile customers saw a net increase of 62,900 in the quarter (Q1 2008: 59,400) to 712,300, up by 63% in twelve months.