AIS ramps up cost-cutting in response to recession; DTAC to save THB5bn over two years

28 Apr 2009

Advanced Info Service (AIS), Thailand’s largest mobile operator by subscribers, aims to cut its costs by THB2 billion this year, up from a previously planned amount of THB1.5 billion, in response to a worsening economy, reports The Nation quoting AIS president Wichian Mektrakarn. All departments of the cellco will make cutbacks, but the measures will not affect customers, the president claimed. AIS’s nearest competitor, Digital Total Access Communication (DTAC), has also implemented a cost-efficiency programme, targeting cost savings of THB5 billion in the two-year period 2009/10. The University of the Thai Chamber of Commerce (UTCC) has forecast that the country’s economy will contract by 4.3% this year, worse than a previous prediction of 2.8%.