Tanzanian mobile operator MIC Tanzania (Tigo, the local operating unit of Millicom International Cellular (MIC), signed up around 372,000 new customers in the first three months of this year to take its total base to more than 2.66 million active subscribers. The company is looking to capitalise on its recent popularity by launching a new promotion, ‘Tigo Chuma’, but is unlikely to improve its position of third of six in the wireless market (by subscribers) as competition heats up among the incumbent cellcos.
According to official figures published by the regulator the Tanzania Communications Regulatory Authority (TCRA), the country was home to around 13 million mobile subscribers at the end of 2008. Market leader Vodacom controlled 5.4 million users at that date, ahead of Zain with 3.8 million (Zain estimates it also added 400,000 users in 1Q09, however). Zantel Mobile trailled behind Tigo in fourth place with 1,057,652 users, TTCL Mobile (the fixed-wireless offering of the national PTO) took fifth place with 105,804 subscribers, and another fixed-wireless provier, Benson Informatics, had 3,000 subscribers.